54
kills clover not grass
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.74avg listing price — sweet spot $15–$100
Price range
Great$11.49–$46.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+65.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,570.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 25K searches
Brand share
Bad96%top-5 brand share — brand-locked demand