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keychain thermometer
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$5.97–$60.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 144K searches
Review moat
Bad6,447.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand