55
keep gate closed sign
Worth a lookShows low returns (1.1%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great199.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.42–$21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 42K searches
Signals No Dominant Brand