59
keep dogs off lawn
Worth a lookShows a thin review moat (296 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great295.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.61–$29.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 99K searches