50
kale seeds
Worth a lookShows low returns (0.2%), but pricing outside the sweet spot ($8.05 avg) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,317.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.98–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$137K$137K/yr · 132K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Avg price
Bad$8.05avg listing price — sweet spot $15–$100