54
jrod
Worth a lookShows a thin review moat (69 avg reviews), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Review moat
Incredible69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$67.57avg listing price — sweet spot $15–$100
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Price range
Good$17.49–$166.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 42K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand