39
joy sign
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Great201avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.43–$102.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.26avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 66K searches