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john deere s120 oil change kit
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$53.29avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$22.60–$106.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+85.8%90-day search growth — must beat 0% to launch
Review moat
Good647.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$37K$37K/yr · 7K searches
Signals High Price