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Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Review moat
Great118.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$6.79–$29.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$13K$13K/yr · 10K searches