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Worth a lookShows low returns (0.2%), but soft demand (-9.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$39.24avg listing price — sweet spot $15–$100
Price range
Incredible$24.33–$90.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$716K$716K/yr · 590K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,638.85avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Signals Out of Stock