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Worth a lookShows searches that convert (7.7% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good936.05avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.50avg listing price — sweet spot $15–$100
Price range
Good$6.27–$28.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Okay$132K$132K/yr · 127K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality