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ironwood 885 drip tray liner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+43.6%90-day search growth — must beat 0% to launch
Market size
Good$384K$384K/yr · 44K searches
Review moat
Okay1,672.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$17.94–$916.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$560.08avg listing price — sweet spot $15–$100
Signals High Price