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iron rake
Worth a lookShows beatable incumbent ratings (4.0★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.21avg listing price — sweet spot $15–$100
Price range
Incredible$17.65–$53.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+91.7%90-day search growth — must beat 0% to launch
Review moat
Great328.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$4K$4K/yr · 3K searches
Brand share
Bad100%top-5 brand share — brand-locked demand