49
irish flag
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$6.11–$32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,075.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$292K$292K/yr · 150K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-44.3%90-day search growth — must beat 0% to launch