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iowa hawkeyes flag
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$22.97avg listing price — sweet spot $15–$100
Growth
Great+76.0%90-day search growth — must beat 0% to launch
Review moat
Good507.97avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.92–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 36K searches