47
inline fan
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.07avg listing price — sweet spot $15–$100
Market size
Good$658K$658K/yr · 517K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$14.07–$146.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,160.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand