22
infared heater
Skip itSoft demand (-85.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$146.53avg listing price — sweet spot $15–$100
Market size
Okay$143K$143K/yr · 184K searches
Review moat
Bad7,318.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$49.08–$298.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-85.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand