36
indoor smoker
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$505K$505K/yr · 421K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,685.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$266.78avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Price range
Bad$36.78–$633.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale