47
indiana university flag
Skip itSoft demand (-50.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.65avg listing price — sweet spot $15–$100
Review moat
Great158.03avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.10–$42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 97K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-50.8%90-day search growth — must beat 0% to launch