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Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,483.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Price range
Okay$4.26–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 41K searches