49
incubator thermometer
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.11–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Review moat
Bad11,317.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 79K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch