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impact canopy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+31.0%90-day search growth — must beat 0% to launch
Avg price
Okay$183.89avg listing price — sweet spot $15–$100
Review moat
Okay1,950.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$27.79–$677.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price