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Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.26–$52.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,183.95avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 83K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand