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hummingbird attractor
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+164.9%90-day search growth — must beat 0% to launch
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Price range
Great$5.86–$45.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,582.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 48K searches