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how to get rid of moths in house
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Price range
Great$9.35–$39.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$160K$160K/yr · 79K searches
Review moat
Bad11,932.87avg incumbent reviews — the moat a new listing must climb