30
house to live in
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Good539.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$187K$187K/yr · 679K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Price range
Bad$9.94–$14582.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$2760.08avg listing price — sweet spot $15–$100