47
hot tub steps with handrail
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Review moat
Great133.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.37avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$62.32–$144.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 47K searches