74
hose splitter
Launch itA $3.8M/yr market growing +190.2% this quarter with returns at 1.2% — clears our launch bar.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.8M$3.8M/yr · 1.6M searches
Growth
Incredible+190.2%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$6.06–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,137.86avg incumbent reviews — the moat a new listing must climb