48
hoop house
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great29%top-5 click share — an open shelf
Review moat
Great460.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$138.22avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 185K searches
Price range
Bad$13.72–$536.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale