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honda lawn mower air filter
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Growth
Great+60.4%90-day search growth — must beat 0% to launch
Review moat
Good1,307.21avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.70–$23.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay$102K$102K/yr · 77K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand