57
hive tool
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Growth
Great+75.3%90-day search growth — must beat 0% to launch
Review moat
Great373avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.50–$33.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$80K$80K/yr · 44K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality