15
higher dose infrared sauna blanket
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great452avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$263.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 26K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$47.39–$643.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.5%return rate — above 5% kills the launch gate