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heavy equipment keys master set
Skip itSoft demand (-17.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.98avg listing price — sweet spot $15–$100
Price range
Great$8.29–$97.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good591.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$542K$542K/yr · 380K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-17.3%90-day search growth — must beat 0% to launch