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headstones for graves
Launch itA $1.0M/yr market growing +38.3% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great238.33avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.0M$1.0M/yr · 932K searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Avg price
Okay$309.22avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$21.48–$2270.32cheapest to priciest tracked listing — scored on the share inside $15–$100