45
hawaiian flag
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,118.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$6.37–$22.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 40K searches