62
hanging chain
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+78.6%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,062.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.43–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$210K$210K/yr · 334K searches
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand