61
hanging basket
Launch itA $942K/yr market growing +1.0% this quarter with returns at 3.4% — clears our launch bar.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.56avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Price range
Great$9.28–$69.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$942K$942K/yr · 3.0M searches
Review moat
Good979.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale