67
hanging basket stand
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.92avg listing price — sweet spot $15–$100
Growth
Great+107.9%90-day search growth — must beat 0% to launch
Price range
Great$9.29–$67.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,832.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 220K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale