69
hammock
Launch itA $12.3M/yr market growing +87.2% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$12.3M$12.3M/yr · 9.4M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Growth
Great+87.2%90-day search growth — must beat 0% to launch
Avg price
Great$70.77avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$14.35–$311.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,731.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale