67
hammock with stand included
Launch itA $1.8M/yr market growing +108.5% this quarter with returns at 2.0% — clears our launch bar.
Growth
Great+108.5%90-day search growth — must beat 0% to launch
Market size
Great$1.8M$1.8M/yr · 1.4M searches
Avg price
Great$73.36avg listing price — sweet spot $15–$100
Price range
Great$31.56–$120.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,714.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale