49
halloween windsock
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+245.9%90-day search growth — must beat 0% to launch
Review moat
Great276.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Price range
Good$7.20–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 33K searches