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halloween window silhouette
Skip itPrices mostly outside the sweet spot ($5.49–$14.37) — this niche doesn't clear our bar today.
Growth
Great+91.8%90-day search growth — must beat 0% to launch
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Great440.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 92K searches
Price range
Bad$5.49–$14.37cheapest to priciest tracked listing — scored on the share inside $15–$100