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halloween flag 28 x 40 double sided
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great114.33avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.4%90-day search growth — must beat 0% to launch
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$10.23–$15.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier