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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 78Conversion 9Competition 10Returns 71Price range 12Avg price 60Brand share 0Review moat 94Quality gap 16

Review moat

Great114.33

avg incumbent reviews — the moat a new listing must climb

Growth

Great+67.4%

90-day search growth — must beat 0% to launch

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good$13.17

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$10.23–$15.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 53K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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