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halloween door banner
Skip itPrices mostly outside the sweet spot ($4.97–$11.49) — this niche doesn't clear our bar today.
Growth
Incredible+176.6%90-day search growth — must beat 0% to launch
Review moat
Good1,104.9avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.39avg listing price — sweet spot $15–$100
Market size
Bad$6K$6K/yr · 41K searches
Price range
Bad$4.97–$11.49cheapest to priciest tracked listing — scored on the share inside $15–$100