58
grub killer for lawn
Launch itA $1.4M/yr market growing +60.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.46avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 488K searches
Price range
Great$9.70–$42.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,599.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand