42
grow table
Skip itSoft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Great$99.16avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$24.57–$217.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,930.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 41K searches
Growth
Bad-71.8%90-day search growth — must beat 0% to launch