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grill table
Launch itA $1.6M/yr market growing +115.2% this quarter with returns at 2.4% — clears our launch bar.
Growth
Incredible+115.2%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$92.38avg listing price — sweet spot $15–$100
Review moat
Good866.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$30.12–$240.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale