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greenland flag
Skip itSoft demand (-95.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great379.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$7.77–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 33K searches
Growth
Bad-95.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier