47
greenhouse lights
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.74avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$13.25–$123.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,743.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 81K searches
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand