51
green tent
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$104.65avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.1%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,868.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.26–$296.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 18K searches
Signals High Price